Eagles Implement “Dynamic” Ticketing Service to Fill Seats, Gain Revenues

February 24, 2010 by Vignesh · Leave a Comment

Taking advantage of Live Nation Entertainment’s “dynamic” ticketing service, a ticket pricing model that charges rates based on anticipated demand, supergroup The Eagles hope to accomplish two goals: Make tickets more affordable to fans, and thus assure more “bums in the seats”, and capture more of the difference between face value and resale value for its shows.

The difference between the face value and resale value of tickets is where the burgeoning secondary market finds its origins. The industry currently enjoys a market of some $4.4 billion dollars worldwide. As the music industry faces the challenges of decreased album unit sales, the importance of concerts has played an increasing role in revenue generation.

The band will use the new model beginning with its April 27th show in Sacramento, where there will be 10 different prices set for tickets, depending on demand and such things as seat location. A spokesman for Live Nation’s Front Line, the Eagles management, opined “We’re pricing the tickets, not just at what the market will bear, but according to people’s budgets.”

That’s an interesting concept for the first band who, a decade and a half ago, was the first to introduce $100 tickets.

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